We’ve always loved the great outdoors, so when we were approached by this Costa Rican Adventure travel company we were in our element. But how could we capture the excitement of their trips in their branding?

We worked closely with Coast to Coast to understand the spirit and vision of their brand, researched the market and got to the heart of their unique point of difference. Unfortunately, no field research was involved, but that didn’t stop the website from pulling all the right strings.

Here at Fathom, we can’t wait to fly out and give it a go ourselves. As the locals would say, ‘Pura Vida!’

You can visit the website at http://www.coasttocoastadventures.com

‘Don’t gamble with your network’ was the concept behind this high-impact promotion. Developed for network optimisation company, SwissQual, this poker-themed campaign gave prospects a win-win proposition.

The core offer was simple: each SwissQual poker chip gave prospective clients $10,000 off their order, provided it was worth over a specified amount. With 1000 chips created, the total campaign featured $10 million of free services. But, of course, the real winner was never in doubt.

Head of Marketing and Sales, Chris Larmour commented,

Every element of this campaign was fully integrated and developed to tie-in with the casino feel, from the authentic ceramic poker-chips to the microsite and booklet. Since launch the feedback from both internal sales teams and customers has been excellent. You can view the microsite here.

South West Packaging approached us in need of a company rebrand and we were delighted to help this innovative packaging company out. Their ‘can-do’ attitude and bespoke engineering needed to come to the fore and this materialised with a 3-d box as their company marque. We quickly realised that what they did was going unnoticed by many customers. Their full service offering was not being clearly defined or promoted so we looked at sub-sectioning their brand through their process of; Design, Print, Create and Recycle. This helped create the content and flow for the website and marketing collateral. Detailed close-up photography by Fathom, showing the packaging in product-situ helps demonstrate the quality and precision of the finished projects.

Their new website can be viewed at www.southwestpkg.co.uk

Craftwood Interiors are the leading specialists in the manufacture of bespoke banquette seating. They pride themselves on their proven reputation for quality seating and professional, friendly service. So we produced a modern, unfussy and clean typographical identity. The unique-ness in the logo was the oo’s that created a seating shape that Craftwood produce and manufacture. Once the logo was created and set, Brand Guidelines were designed to ensure total consistency for the roll out of signage, workwear, brochures, advertising and online activity.

Sally Papworth, Marketing Manager commented,

“Its all been so well received. Lovely, really throws everything else into the shade. Please pass our thanks to the team for a job very well done. Thank you all”

Following a 4 way pitch, we were commissioned to ‘Fathom-ise’ this renewable energy company across all areas in a compelling and truly consistent manner. After considerable market research we created a stunning “infinity” identity that derived from the notion of a constant and green energy source. This ‘flowing identity’ was then implemented across all off and online items; from exhibition materials to office signage, from promotional leaflets to press advertising, from vans & workwear to a corporate brochure.

After a Fathom photo-shoot of their products and installations in action, a website is currently being worked on and will be launched by us soon.

Splashdown Waterparks; the UK’s biggest outdoor waterpark, engaged the complete branding services of Fathom and we have recently launched their exciting new identity, website and promotional literature.

After a brand audit, we produced a refresh of their identity that held onto some of the brand heritage that Splashdown had built up over the years. A set of Brand Guidelines that specified all usages, templates and do’s & dont’s was then compiled to ensure the identity rolled out smoothly and accurately across stationery, merchandise and press advertising. Promotional literature with an illustrative style map was produced that mirrored the new website that was designed and programmed alongside it.

The website was designed to be fun, informative and easy to navigate and its new e-commerce feature has had immediate results with an increase of their online sales by over 400%.

Owner of Splashdown Waterparks

Visit the website here; www.splashdownwaterparks.com