Category Archives: Exhibitions

Fathom @ The Mobile World Congress 2011

Fathom has just created an exhibition stand and brand experience for SwissQual at one of the biggest exhibition’s in the event calendar; The 2011 Mobile World Congress in Barcelona. Along with designing and building the stand, we created brochures, a product launch video and even branded chocolate Swiss army knife giveaways.

This year it was the biggest and best ever and a record 60,300 attendees from over 200 countries and the first real “outing” for the new SwissQual brand we launched last year.

Visit www.swissqual.com to see branding and website implementation…the Fathom way!

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New Melville sub branding gets the Fathom treatment!

Brief
To launch a new customer service initiative for this leading Exhibition Service company

Output
A new name Prism inspired a fresh identity that was launched through targeted advertising and magazine false cover wrap. Micro site, touch screen presentations and brochure helped launch the new brand at the Event Show in London where it won Best Stand.

Result
A consolidated and energetic new identity that flowed through advertising, exhibition stand, literature and micro site.

Visit the microsite that we have just launched as part of the new Prism brand; View Mircosite

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