Fathom Blog

Have your cake and eat it …with Fathom

Fathom — Thu, 12 Apr 2012 16:18:59 +0000

As a special Easter treat, Fathom sent a cake to each of our clients. But not just any cake; a specially baked Lullubelle’s cake in a jar. Each scrummy pot of naughtiness, topped with a deliciously sugary sweet icing was a big hit with all of us, and by the sounds of it our clients too!

“We all loved the cakes by the way, thank you very much, although Peter ate Lis’s cake!!”

“thank you so much Fathom and team for the lovely cup cake jars – great fun.”

“Awesome mailer – delicious too…”

“Love the cake idea…another great idea…for yourself. Keep some for us!”

Thank you very much, Alan had his cake and ate it, I had some of my cake and handily was able to save some for later (though I bet it has shrunk or even disappeared!)

So if you fancy a chat – or a cup of tea and with your cake – give us a call on 01202 540420. We’ll create some irresistibly creative goodness just for you.

Mobile World Congress 2012

Fathom — Fri, 23 Mar 2012 14:54:18 +0000

For a second year, SwissQual, the worldwide mobile network optimisation leaders, asked us to deliver their brand message at this year’s show in Barcelona. So we used all our integrated branding skills and expertise to wow existing and new customers from around the globe.

The message we derived “Don’t Gamble with your Network” was delivered using a striking stand with a real roulette table, croupier, and authentic poker chips which were handed out and then could be claimed for a spin of the wheel (for their details…of course). Android phones were the main prize with branded playing cards and usbs as ‘loser’ prizes. Fathom also shot, edited and produced a video demonstration of their new product to view as well as a huge 6m x4 m back-lit graphic wall.

We certainly used our fully integrated services to full effect.

To view their website we produced and maintain go to www.swissqual.com

Four Sites, One Brand Identity

Fathom — Mon, 31 Oct 2011 10:11:21 +0000

Four websites, one consistent brand identity. Last week, we launched a series of sites for 360 Creative Event Services, all fully aligned with their new look and feel and connected to the latest social media.

Each site was developed to cover the work of their individual divisions, while showing their consistent ethos and identity. Key elements included an individual marque for each company, stylish animation and a central social media hub.

The hub brings together all of 360’s social media content from LinkedIn, Twitter, YouTube and Flickr into one central resource, allowing site visitors to connect quickly and easily via whatever social profile they prefer.

Simon Burton, Commercial Director of 360 said,

“We wanted to create websites that reflected our different audiences without diluting our identity. Fathom helped us achieve exactly that.”

Visit the new websites at www.360ces.com

Our Costa Rican Adventure

Fathom — Fri, 28 Oct 2011 15:23:45 +0000

We’ve always loved the great outdoors, so when we were approached by this Costa Rican Adventure travel company we were in our element. But how could we capture the excitement of their trips in their branding?

We worked closely with Coast to Coast to understand the spirit and vision of their brand, researched the market and got to the heart of their unique point of difference. Unfortunately, no field research was involved, but that didn’t stop the website from pulling all the right strings.

“We’re very happy with the website and it’s received an excellent response. One of our agents is even concerned that we’ll steal her business as our site is much better than hers!”

Here at Fathom, we can’t wait to fly out and give it a go ourselves. As the locals would say, ‘Pura Vida!’

You can visit the website at http://www.coasttocoastadventures.com

Fish stocks depleted after Fathom Fishers reel them in.

Fathom — Wed, 28 Sep 2011 11:03:09 +0000

Our 5th annual fishing extravaganza provided a medley of fruits from the sea. 3 miles out in somewhat choppy conditions; off Old Harrys’ Rocks, past Swanage; Shark, Pollock, Bream, Mackeral and Seaweed Fish were caught in abundance. But the species of the day was the predetator of the ocean, Sea Bass. Each Fathom-Fisher landed a sizeable 2-4lb Bass in the mouth of Poole Harbour. And how we are all looking forward to our tea tonight which simply reads; ridiculously fresh line-caught sea bass…on a plate. Yum.

$10 Million Creative Campaign

Fathom — Sun, 25 Sep 2011 11:39:44 +0000

‘Don’t gamble with your network’ was the concept behind this high-impact promotion. Developed for network optimisation company, SwissQual, this poker-themed campaign gave prospects a win-win proposition.

The core offer was simple: each SwissQual poker chip gave prospective clients $10,000 off their order, provided it was worth over a specified amount. With 1000 chips created, the total campaign featured $10 million of free services. But, of course, the real winner was never in doubt.

Head of Marketing and Sales, Chris Larmour commented,

“Fathom consistently outperforms expectations. They come up with jaw-droppingly brilliant ideas that just rocket the brand into a new orbit – ideas that seem so simple and elegant, that actually depend on careful, insightful creative analysis and remarkable design talent.”

Every element of this campaign was fully integrated and developed to tie-in with the casino feel, from the authentic ceramic poker-chips to the microsite and booklet. Since launch the feedback from both internal sales teams and customers has been excellent. You can view the microsite here.

New Brand all Packaged Up

Fathom — Mon, 08 Aug 2011 16:21:14 +0000

South West Packaging approached us in need of a company rebrand and we were delighted to help this innovative packaging company out. Their ‘can-do’ attitude and bespoke engineering needed to come to the fore and this materialised with a 3-d box as their company marque. We quickly realised that what they did was going unnoticed by many customers. Their full service offering was not being clearly defined or promoted so we looked at sub-sectioning their brand through their process of; Design, Print, Create and Recycle. This helped create the content and flow for the website and marketing collateral. Detailed close-up photography by Fathom, showing the packaging in product-situ helps demonstrate the quality and precision of the finished projects.

Their new website can be viewed at www.southwestpkg.co.uk

Special branding for seating specialists

Fathom — Wed, 06 Jul 2011 10:07:22 +0000

Craftwood Interiors are the leading specialists in the manufacture of bespoke banquette seating. They pride themselves on their proven reputation for quality seating and professional, friendly service. So we produced a modern, unfussy and clean typographical identity. The unique-ness in the logo was the oo’s that created a seating shape that Craftwood produce and manufacture. Once the logo was created and set, Brand Guidelines were designed to ensure total consistency for the roll out of signage, workwear, brochures, advertising and online activity.

Sally Papworth, Marketing Manager commented,

“Its all been so well received. Lovely, really throws everything else into the shade. Please pass our thanks to the team for a job very well done. Thank you all”

Full Fathom rebrand for South West Energy company

Fathom — Sat, 14 May 2011 16:52:42 +0000

Following a 4 way pitch, we were commissioned to ‘Fathom-ise’ this renewable energy company across all areas in a compelling and truly consistent manner. After considerable market research we created a stunning “infinity” identity that derived from the notion of a constant and green energy source. This ‘flowing identity’ was then implemented across all off and online items; from exhibition materials to office signage, from promotional leaflets to press advertising, from vans & workwear to a corporate brochure.

After a Fathom photo-shoot of their products and installations in action, a website is currently being worked on and will be launched by us soon.

Fathom helps Splashdown increase online sales by 400%

Fathom — Thu, 21 Apr 2011 11:29:24 +0000

Splashdown Waterparks; the UK’s biggest outdoor waterpark, engaged the complete branding services of Fathom and we have recently launched their exciting new identity, website and promotional literature.

After a brand audit, we produced a refresh of their identity that held onto some of the brand heritage that Splashdown had built up over the years. A set of Brand Guidelines that specified all usages, templates and do’s & dont’s was then compiled to ensure the identity rolled out smoothly and accurately across stationery, merchandise and press advertising. Promotional literature with an illustrative style map was produced that mirrored the new website that was designed and programmed alongside it.

The website was designed to be fun, informative and easy to navigate and its new e-commerce feature has had immediate results with an increase of their online sales by over 400%.

“The new website and branding Fathom has designed and implemented has given us a much more professional image that we carry right through the business from leaflets, merchandise, corporate stationery and signage. It all looks fantastic but we are especially delighted with the website; our fan base has grown by almost 1500 since the website launched. We are spectacularly pleased with the online ticket portal, the results have been staggering compared with the previous site’s performance. It just goes to show what a fantastic website can do. Without the the new branding and website there’s no way it would’ve had the same impact. Our like for like gross sales were up by over 20%. On a personal note we have found the guys at Fathom to be extremely professional but incredibly friendly – as well as great at their jobs!”

Owner of Splashdown Waterparks

Visit the website here; www.splashdownwaterparks.com